We paired Google’s core colors with complementary palettes. This gave us a full spectrum of colors to add dimensionality to our designs.
Visual identity redesign for Google Play’s retail and payments experiences, developed in collaboration with R/GA.
The system was built around Google Play’s foundational design element, the Prism. Much like a real prism transforms a single beam of light into a spectrum, the idea was to take what users already love about Google Play and expand on it in joyful, useful ways.
