Disney+
Graphic Design | Art Direction
Disney+ partnered with Google Play to announce the new streaming service in Latin America. I worked closely with the marketing and communications team at Disney+ to design co-branded artwork that maintained a unified message and aesthetic across all audiences and platforms.
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Each character remained in their own cinematic universe, but the assets were made with a flexible layout for characters to be interchangeable based on their popularity in the region.
The composition of Disney+’s artwork was inspired by several of the arcs found within their logo.
The co-branded assets prioritized highlighting the characters, knowing that’s what would grab the viewer’s attention. I designed these assets in various sizes to work for all platforms print and digital: static mobile banner, web banner, out of home, large or small horizontal or vertical displays, mobile, and web.