For the second season of Friday Night Baseball on Apple TV+, I explored creative directions to refresh the visuals and shape the brand identity.
Concepts ranged from Mysterious Silhouettes, highlighting light, shadow, and stadium atmosphere, to theatrical The Show, using dramatic black-and-white imagery to frame the game as a performance. Both approaches brought the experience to life, offering a uniquely Apple perspective on the energy and drama of the game.
Services: Art Direction
