New Year, New You brought the start-of-year experience to life through motion and visual storytelling across fitness, wellness, education, and productivity apps. The work positioned the App Store as a go-to resource for inspiration at the start of the year, connecting with customers globally and encouraging tools to help achieve their goals.
I oversaw all creative, crafting mocks, curating imagery and video, and collaborating with copywriters and producers to turn the start-of-year energy into a cohesive visual story.
Services: Art Direction
