Storyboards & Concepts
Static Out of Home
Static Digital
Apple Pay is a modern way to pay, but many people stick with what they know: credit cards. Physical cards are vulnerable, and Apple Pay is made to be secure.
We created a global campaign to give people confidence to use Apple Pay in everyday life. I partnered with copywriters and creative directors, crafting concepts, storyboards, and guiding external agencies from start to finish.
Services: Art Direction
